Nice Work, Einstein. University Sues GM Over Use Of Dead Genius' Likeness

The above image is page one of a four-page ad that ran in People magazine last fall to promote the GMC Terrain SUV.

Well, as Rolling Stone once famously said about Jim Morrison of The Doors,

But in Einstein's case "dead" doesn't mean "he can't sue us from beyond the grave". For while Einstein didn't will his body to science (there's dispute whether his brain was preserved against his wishes) and was cremated, Einstein did leave his publicity rights to The Hebrew University of Jerusalem, which is suing GM for the unauthorized use of Einstein's image.

General Motors...even the new, smaller, GM, should have a legal staff that knows (or at least can learn) this stuff. The only upside for them? The university is going easy on them. The suit is for $75,000...a little less than two loaded GMC Terrains.

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