|The 2012 Volkswagen Beetle.|
13 years ago, a local Volkswagen dealer tossed me the keys to one of the first New Beetles. It wasn't set to go on sale for about a month. To say I got attention would be an understatement. People raced up behind, beside and in front of me to get a look. People stopped me to talk about it. People leaned out of the windows of moving cars to snap pictures with their disposable film cameras and 1 megapixel digitals.
Every last one of them was female. From that moment on, the New Beetle and the pejorative "chick car" were inextricably linked.
|The 2012 Volkswagen Beetle roof, spoiler and taillamp.|
In re-doing the car, VW had to somehow make the car more appealing to male drivers. They were also fighting the fact that most people, including some fans, had gotten mighty bored. The New Beetle was....very, very old, with only the most superficial of freshenings in its 13-year run.
|The 2012 Volkswagen Beetle side view.|
They did it.