|The 2013 Cadillac ATS.|
Journalism (automotive and otherwise) is not a great profession if you expect to be told the truth. Oh, sure, it's your job to find and report the truth, but being told it...that's another thing altogether.
Not that the un-truths come in bald-faced lies. Not always. There's a spectrum. For example:
With the Cimarron, Cadillac told us it "behaves like a civilized car should" and "beats the imports at their own game". A bald-faced lie, as those who parted with $12,131 in 1981 dollars for a tarted-up Chevy Cavalier learned the hard way.
A decade and a half later, they told us once we experienced the Catera's European luxury and performance, we wouldn't want to let go. That wasn't true, either, but really wasn't a bald-faced lie. The Catera was European (an Opel with Cadillac badges stuck on it), and the rest can be excused as opinion.
Then came the original CTS. By this point, advertising had matured to the point where it dispensed with hyperbole and just showed us quick cuts of a CTS driving quickly while Led Zeppelin's "Rock And Roll" played for 30 seconds. And then a font that said "Cadillac. Breakthrough." The implication was that Cadillac had finally found the formula that would let them stand toe-to-toe with BMW.
Not true. But that one we can chalk up to optimism and wishful thinking.
Don't get me wrong. The CTS was then a good car and has gotten better every year since its introduction. But the driving dynamics just weren't there...as good as they have become.
That's why, as I walked to the Cadillac ATS for the first time, key fob in hand, I was prepared to be mildly disappointed. This was the car that, no excuses, was to be Cadillac's answer to the BMW 3-Series. And there was just no way...it was bound to fall short somehow. Most likely in the steering.