2.25.2013

First Look: Can Rolls-Royce Revive The Big Fastback?

White line drawing on black background of the silhouette of the new Rolls-Royce Wraith.


Rolls-Royce will be unveiling the new Wraith at the Geneva Auto Show and has been teasing bits and pieces of it. Today, perhaps the most important part...the silhouette.

It's been a long time since RR has attempted anything resembling a fastback, though Bentley has certainly had success with it since their divorce last decade.

In a news release accompanying the artist's rendering (okay, line drawing), Rolls-Royce Motor Cars Design Director Giles Taylor says:



The purposeful fastback profile is Wraith’s defining element.

Inherent in the graceful line that sweeps from the top of the screen to the very rear edge is the promise of fast, yet effortless touring. Yet, perhaps my favourite aspect is the expressive gesture that comes from the side window graphic, gliding through Wraith’s glamorous coach door.

It works with a strong sense of linear purpose from the shoulder line, which has the promise of potential like the athlete in the starting blocks. In contrast, the line that cuts through the shoulder line is a little more artful and adds that certain air of effortlessness to Wraith’s dynamic statement.

In my view the most successful designs always come down to three or four lines.





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