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The 2016 Scion iM. |
Twelve years ago, Toyota launched the Scion brand, the object being to lure younger buyers who saw Toyota as "Mom and Dad's" brand. The
Scion xA and
xB not only didn't set the world on fire, they sold largely to Grandma and Grandad.
More recently, Scion has introduced cars with some genuine youth appeal, the
tC, which did well for a while, but has faded, and the
FR-S, a car we like so much that it (as of this writing) is in the list of TireKicker's Best Cars on the right hand side of this page. Still, it's a low-volume car and Scion could use some sheer numbers. The new iM may be just the car to do that.