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The 2018 Buick Enclave. |
In the 60s, Buick had a very successful advertising campaign. "Wouldn't you really rather have a Buick?" That one question covered a lot of ground for Buick, which was competing with Chrysler and Mercury directly, but also was part of the General Motors family, which was built on the idea of moving up from a Chevrolet, Oldsmobile or Pontiac to a Buick (and eventually, one hoped, to a Cadillac).
Fifty years hence, Buick's competition is more along the lines of Acura, maybe Infiniti, the lower end of Lexus and...this could spark debate...perhaps Volvo. As far as GM, the old Alfred Sloan model of moving up the ladder of General Motors products is pretty well dead and buried. But there's still a "wouldn't you really rather" within the family, since the 2018 Buick Enclave and the 2018 GMC Acadia are essentially the same machine.