The Texas-ization Of The 2014 Toyota Tundra (The 1794 CrewMax 4X4)

The 2014 Toyota Tundra 1794.

What will it take for Toyota to become the official pickup truck of the U.S.A.?  Despite being built in Texas, which should boost its credibility with the more than one million people who buy pickup trucks every year, Toyota's big truck is still sixth in sales, behind Ford F-150, Chevrolet Silverado,  Ram 1500, GMC Sierra and Toyota's own mid-size Tacoma.

Back in January, in a review of the 2014 Toyota Tundra Limited, Michael hit on some very likely reasons for the continued struggle to make Toyota's big truck as dominant in its segment as the Corolla and Camry are in theirs.

For now, Toyota's answer appears to be to double-down on Texas. For purely business reasons, most of the company's marketing arm is packing up and leaving Southern California for the Lone Star State soon. And this year, Tundra has added a fifth trim level, a step above the previous top-of-the-line Platinum, the 1794.