30 Minutes With: The 2017 BMW 540i

The 2017 BMW 540i.

Publisher's note:  Normally, the cars you read about here at TireKicker are loaned to us by the press fleets of the various manufacturers for several days.  Seven is typical.  Occasionally, we'll get a longer period of time, and sometimes it'll only be three or four days.  Our "30 Minutes With" series are cars that we spent half an hour behind the wheel of during the just-concluded Western Automotive Journalists Media Days in Monterey, California.

Day one of Media Days is a driving program, with journalists taking cars from the staging area at Quail Lodge in Carmel Valley to Mazda Raceway Laguna Seca via Laureles Grade.  Once there, you swap cars with another journalist for the drive back, and then swap cars again once back at the Quail. Apart from an hour's lunch, this is your day from 9:00 a.m. to 4:00 p.m.  Each run is about half an hour, and driving 10 to 12 cars back-to-back-to-back gives you interesting points of reference about the next one.

My third car of the day was one of my favorite cars, the 2017 BMW 540i.