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| The 2016 Toyota Prius Two Eco. |
Let's pretend that you run a carmaker, one of the world's largest. You are known for making utterly reliable automobiles and for playing it a bit safe when it comes to changing those automobiles. You also make the most popular hybrid automobile on earth. It is the car most people think of when hearing the word hybrid. Apart from the first generation, which people thought was odd-looking despite a mostly conventional sedan shape, your best-selling hybrid has benefitted from evolutionary thinking over the past two decades. Moving forward, but not taking big risks.
And then one day, you decide to roll the dice. Push the envelope. Instead of another smoothing of the existing design, you dare to dare. Even the propulsion system, praised for delivering on its EPA estimate of 51 city/48 highway no longer looks good enough. You swing for the bleachers.
