A Different Standard: The 2019 Cadillac XT4 AWD Sport

The 2019 Cadillac XT4 AWD Sport.

Those of us of a certain age remember when Cadillac's slogan was "Standard of the World".  It was a time when Cadillacs were what everything else was judged by.  It meant the best.

Like most advertising, it was true sometimes,  not true other times.  Cadillac made some cars that could be considered, with a straight face, to be the best you could buy during that time.  And they made some that weren't.

For the better part of the last 40 years, Cadillac's been trying to regain its prestige. Its current slogan is "Rise Above".  Its one clear winner has been the Escalade.  So now, there's an emphasis on SUVs and crossovers.