5.28.2009

Ford F-150 Supercrew Lariat Review




If you were wondering why Lincoln chose to discontinue building the Mark LT pickup this year, meet the reason:

The Ford F-150 4X4 Supercrew Lariat.

A fact fewer and fewer people seem to know: Full-size pickup trucks can be fairly cheap. A base Ford F-150 XL standard cab starts at $20,815.

But not this one. Base price: $37,990. And the Ford PR folks slathered on more than eight grand worth of options (special color metallic paint, limited slip axle, navigation, a chrome step bar, moonroof, the Lariat Plus package, 20 inch aluminum wheels, a trailer brake controller and heated and cooled leather captain's chairs) for a bottom line before discounts of $46,195.

Thank goodness for the $1,000 Lariat premium discount...it's really only $45,195.

Incredibly, the Lariat isn't the top of the line...meaning $45,195 isn't all the money you can spend for a Ford truck. The King Ranch edition starts about six grand higher than the Lariat base price...and the Platinum goes $1600 above the King Ranch.

Meaning you can break $50,000 here.

Mileage? Well, rent a car to go to the Sierra Club meetings. The EPA says 14 city/18 highway.

So...given all that, how is it?


If you want a full-size, four-door truck loaded like only Lincoln Town Cars used to be (and more tasefully at that)...and it appears that's exactly how truck buyers like them these days, then this is the one.

At least, I think. It's definitely one-upped the Chevy Silverado. There's also a new Dodge Ram pickup for 2009, but Chrysler pulled it out of the Phoenix press fleet a few weeks before my scheduled week in it. Will we see one again? If you know the answer, a courtesy call to the UAW workers biting their nails over Mopar's future would be nice.

                                                           

Keep your gear dry with a Ford F150 tonneau cover from AmericanTrucks.

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