2.03.2016

Scion Folds


Another nameplate is headed to the dustbin of automotive history.  Toyota says it will shutter Scion at the end of this model year, moving most of its models to the Toyota brand for the 2017 model year.

That includes the iA, the iM, and the FR-S (one of our Top Ten Cars listed on the right side of this page). The C-HR concept, which was unveiled at the Los Angeles Auto Show in November, will also see production as a Toyota.

The Scion tC will have a final release series edition and wrap up production in August.  The xB is already out of production but still featured on Scion's website as dealers try to clear unsold 2015 models.

While most observers see this as another in the long list of brand failures, Toyota says it is actually "mission accomplished"...that Scion has brought younger people to the company's vehicles that would not otherwise have considered Toyota products over the past 13 years, and now they and the vehicles they like can be transitioned to Toyota.  Read the full press release here.

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