About Us

TireKicker drives more than 50 cars a year and then shares our insights with you. Each post has a comment feature we invite you to use to share your opinions of the cars we're reviewing or the news we're covering.  And we hope you'll spread the word about TireKicker to your friends.

You won't find reviews motivated by ad dollars or personal biases. You won't have to cut through snark and attitude to find the information you need. A car is the second-biggest purchase most of us will ever make (the biggest for many). We trust them with our lives and the lives of our loved ones and rely on them for our jobs. We're here to help you make that big decision.

TireKicker's Publisher and Executive Editor, based in Sacramento, California, is Michael Hagerty, the first automotive journalist in Phoenix to do a weekly auto review on television (KTVK's Good Morning Arizona, 1997-2000), on radio (KTAR, 2000-2002), the first to do a weekly half-hour auto review magazine show on TV (Autoshow with Michael Hagerty, KAZT-TV, 2002-2008), and the first with an online site reviewing more than 50 cars per year, continuously since August of 2008.

Our plans for the future include bureaus, correspondents and contributors from a wide cross-section of the country, with unique voices and experiences while behind the wheel.

Contact Us

TireKicker is just a click away: tirekickerblog@gmail.com

Advertise With TireKicker

TireKicker has a growing audience of people who like cars and a lot more.  According to data from Quantcast, TireKicker readers are interested not just in auto reviews and news, but are more likely than the average internet visitor to be interested in science and nature, home and gardening, politics and commentary, technology, books, online trading, sports and outdoor activities, regional and local news and consumer electronics

Who are these people?  The TireKicker audience is overwhelmingly in the money demographic of 25-44, most with college or grad school educations. The majority earn more than $50,000 a year, with the vast majority of those readers earning in excess of $100,000 per year.

Best of all, when you buy an ad directly from TireKicker, it won't be in rotation with other ads.  Your message will be in the space 24/7 for the duration of your run.  Every visitor will see your ad every time.  And payment is easy and secure through PayPal.

We have several options, both in terms of size of your ad and duration of your campaign. Here's our rate card, effective January 1, 2016:

125 X 125 banner ad

Monthly:            $25.00
3 Months:         $71.25     save 5%!
6 Months:       $112.50   save 10%!
1 Year:           $240.00   save 20%!

300 X 250 banner ad

Monthly:           $50.00
3 Months:       $142.50     save 5%!
6 Months:       $270.00   save 10%!
1 Year:           $480.00   save 20%!

160 X 600 wide skyscraper

Monthly:         $100.00
3 Months:       $285.00     save 5%!
6 Months:       $540.00   save 10%!
1 Year:           $960.00   save 20%!

728 X 90 top banner (exclusive)

Monthly:          $200.00
3 Months:        $570.00     save 5%!
6 Months:      $1080.00   save 10%!
1 Year:          $1920.00   save 20%!

Let's get started today! Email us: tirekickerblog@gmail.com