The 2019 Ford Ranger XLT Supercab. |
"That's a nice big pickup."
"Um...it's supposed to be a midsize."
The pickup in question was the 2019 Ford Ranger XLT Supercab. As small as "small" pickups get these days, and a return for the Ranger after a seven-year absence.
Now, my wife will be the first to tell you, she doesn't pay much attention to cars. But as I stood there and looked at this two-wheel drive extended cab pickup with a six-foot bed, it started to look kinda big to me, too. I looked down the block. My neighbor, three doors down, has a previous-generation Ranger in his driveway. It looked small.
So I, as I do---researched. And found that, except for width, the dimensions of the 2019 Ford Ranger are identical to those of the fullsize 1987-1992 Ford F-150. So the new midsize American pickup truck is essentially a slightly narrower version of what a fullsize pickup always was before it found the steroid supply.
Once upon a time, you had a choice in how big you wanted your pickups to be. Go back to the 1970s and there were really tiny trucks...the Ford Courier, the Chevy LUV---meant to combat popular small pickups from Datsun (now known as Nissan) and Toyota.
The Americans went away, the Japanese grew their small trucks to midsize, created a new market and Ford and Chevy came back to combat that---this time with the Ranger and S-10, respectively.
But the truck market the past decade or so has been all about big. Ford's F-150, GM's Chevy Silverado and GMC Sierra, and the Ram 1500 are huge sized and huge sellers. And then there are the Heavy Duty and Super Duty 3/4 ton versions of those. The behemoths sucked all the air out of the room for the midsizers.
Toyota's Tacoma and the ancient Nissan Frontier were the only survivors. Until a funny thing happened---sales started going up. GM jumped back in with the Chevy Colorado and GMC Canyon, and now Ford returns with the Ranger. Ram is now confirming it will have a new version of the old Dodge Dakota.
2019 Ford Ranger XLT interior. |
Our tester may have been a pre-production model---the window sticker was marked "UNIT NOT TO BE OFFERED FOR SALE" and therefore had no prices, but using Ford's online build tool, here's what comes up:
- 2019 Ford Ranger XLT SuperCab 4X2 with six-foot box: $28,120.
- Equipment Group 301 A (SYNC 3, power-folding sideview mirrors with power glass, leather-wrapped steering wheel and shifter, SiriusXM Satellite Radio): $995.
- Spray-in bedliner: $495.
- Chrome Appearance Package (17-inch chrome-like PVD wheels, chrome door and tailgate handles, chrome exhaust tip, chrome front and rear bumper, unique chrome grille, chrome tow hooks, body-color wheel lip molding): $795.
- Technology package (adaptive cruise control and navigation): $795.
Add that up with an extra $1,195 destination charge (ouch---that's a good $300 above most of the vehicles we see), and the bottom line is a very reasonable $32,295. But Ford already has $250 worth of incentives on the Ranger, so the real as-tested price comes to $32,045.
Sure, you can spend double that (and very nearly triple) and get a rig that will make the neighbors consider a second mortgage so they can try to keep up with you. But for those of us whom a truck is a utilitarian purchase that should also be nice enough to use as an everyday driver, the Ranger feels just right.