What you see is the new Dodge Ram 3500 Laramie Crew Cab in its natural environment. The 3500 is a one-ton pickup...the kind of thing best suited for hauling huge horse trailers (or Brahma bull trailers) around. The ideal rodeo vehicle.
In fact, I would have said that the market for this was pretty well limited to the horses for business and/or pleasure set until I drove it.