5.03.2010

Avis Wants To Top Hertz Bid For Rival Dollar/Thrifty


In the 60s and 70s, Avis' advertising pitch was "We're #2...We Have To Try Harder."

Well, that's the essence of their pitch to Dollar-Thrifty, which has a deal to be bought out by #1 Hertz.  Avis says it can do better and that Dollar-Thrifty is selling itself too cheaply.

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