Return Of The Hamsters: The New Kia Soul TV Commercial

When you create an award-winning ad, the impulse is to go back and do it again. Which usually works about as well as your typical Hollywood sequel. Transformers 2, say.

But this? Hit. Massive home run hit. It begins airing tomorrow (Friday, May 28). But you can start burning it into your brain now.

And if you want to indulge your inner hamster, you could start by dressing like them. Go here.