Off Into The Sunset: The 2019 Volkswagen Beetle Final Edition Cabrio

The 2019 Volkswagen Beetle Final Edition Cabrio.

You probably saw the articles and videos earlier this year---“Volkswagen Beetle ends production after 70 years!”  I hate to be a buzzkill, but I hate hype and inaccuracy more, so indulge me a moment, please. 

The Volkswagen Beetle that started production 70 years ago ended production 40 years ago. There was a whole big farewell for that one, too---in 1979.  And the triple-white Final Edition convertibles are still on the street in a whole lot of American towns.

Once that one went away, there wasn’t a Beetle for sale in America for 19 years---until the arrival of the 1998 New Beetle, which had zero in common with the original apart from a rounded body.  The engine was in the front, not the back, it was water-cooled, not air-cooled---it was a rounded Beetle-inspired body on the chassis of a Jetta.  But we’re not mourning the retirement of that car after a 21-year run, either.  Its last year was 2011.

No, the model that we’re saying goodbye to is the current Volkswagen Beetle---which has been in production since 2012.  But “Volkswagen Beetle ends production after 7 years” isn’t much of a headline, is it?

Beaucoup Bucks Beetle: The 2016 Volkswagen Beetle Convertible R-Line SEL

2016 Volkswagen Beetle Convertible R-Line.

Behold the most expensive Volkswagen Beetle Convertible one has ever been able to purchase new from one's local VW dealer.  The modern-day descendant of what was the ultimate "cheap car" of the 1940s, 50s, 60s and 70s is not cheap in any of its guises...the base Beetle's $19,795 starting price works out to nearly $2,700 in 1966 money, adjusted for inflation.  That year, the base price was $1,585.

Even so, the price tag of the 2016 Volkswagen Beetle Convertible R-Line SEL is a bit of a shocker.  It is $36,050.  That's almost $5,000 in 1966 money, adjusted for inflation.  Which would have bought you a 1966 Ford Thunderbird convertible or two 1966 VW Beetle convertibles, the latter from which you would have had hundreds of dollars left over.

Why The Beetle TDI Is The Most Beetle-Like Of All

Volkswagen Beetle TDI.

For a car that is an exercise in nostalgia, there is very little that really connects the current-generation Beetle with the one that captured America's hearts from 1949 to 1979.  As I illustrated in my review of the Beetle R-Line this summer, the current Beetle is a much larger car, with styling meant to evoke rather than emulate the original.  It is certainly much more complex, much more expensive (even when adjusted for inflation, today's Beetle costs nearly double what the original did at any point in its production) and, as every wag who used to own one will point out---the engine is in the wrong place.

Where The 2014 Volkswagen Beetle Fits Today

The 2014 Volkswagen Beetle R-Line.

There is great ambivalence about the Volkswagen Beetle.  Not the original and not the New Beetle, but the current model, which replaced the New Beetle two years ago.  It was thought the more angular, less round, less cute design would boost sales, and to an extent it has, but this is still nowhere near the phenomenon the original Beetle was in the 1960s.

The May sales figures for the United States show the Beetle selling 29th among small cars, lagging behind such automotive rarities as the Hyundai Veloster, Nissan Juke and Buick Encore. Dodge sells nearly three times as many Darts.  And the Dart is not a car that is setting the world on fire.

New Car Review: 2013 Volkswagen Beetle Convertible 70s Edition

I have one question regarding the 2013 Volkswagen Beetle Convertible 70s Edition:

Did they actually ever make them in this color, or anything close to it in the 70s?  I was around for the last decade of the Beetle soft-top, and I remember orange, and yellow and by the final two or three years, very nearly every one was triple-white.  But Toffee Brown Metallic with beige top and beige interior?  Not ringing any bells. Maybe it's an earth tones reference. We were big into those back in the day.

Anyway, despite having no idea what makes this a 70s Edition (where are the Coco Mats?), I have to say the Beetle Convertible is a very nice ride.

New Car Review: 2012 Volkswagen Beetle




The 2012 Volkswagen Beetle.

13 years ago, a local Volkswagen dealer tossed me the keys to one of the first New Beetles. It wasn't set to go on sale for about a month. To say I got attention would be an understatement. People raced up behind, beside and in front of me to get a look. People stopped me to talk about it. People leaned out of the windows of moving cars to snap pictures with their disposable film cameras and 1 megapixel digitals.

Every last one of them was female. From that moment on, the New Beetle and the pejorative "chick car" were inextricably linked.




The 2012 Volkswagen Beetle roof, spoiler and taillamp.

In re-doing the car, VW had to somehow make the car more appealing to male drivers. They were also fighting the fact that most people, including some fans, had gotten mighty bored. The New Beetle was....very, very old, with only the most superficial of freshenings in its 13-year run.




The 2012 Volkswagen Beetle side view.

They did it.