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| The 2012 (and 2013) Toyota Prius C. |
There's a school of thought that says hybrid owners like to call attention to their eco-friendly ways. If true, some say it explains why radically-styled hybrids like the Toyota Prius (well, it was radical until it became a best-seller) outsell "stealth" hybrids like the Honda Civic Hybrid, which looks...exactly like every other Honda Civic.
So what do you do when the Prius styling is beginning to become mainstream, and you're introducing a smaller, lighter, even more economical Prius...one that's less expensive, to boot? How do those people call attention to themselves?
Well, you could paint a huge number of them (including the ones sent to automotive journalists) bright orange. Toyota calls the color "Habanero". I call it "Orange Sherbet With Artificial Coloring".
