All Grown Up: The 2019 Toyota RAV4 Adventure AWD

The 2019 Toyota RAV4 Adventure AWD.

When Toyota's first RAV4 hit the market, it (and subsequent small SUVs such as the Honda CR-V) were called "Cute Utes".  Well, 23 years of changing markets, tastes and priorities have rendered that nickname pretty well useless.  And the all-new 2019 Toyota RAV4 arrives with a much more truckish look.

One More Time: The 2018 Toyota RAV4 Hybrid SE AWD

The 2018 Toyota RAV4 Hybrid SE AWD.

We are, as of this writing, about three or four months away from an all-new generation of Toyota's popular small SUV, the RAV4.  So our last experience with the current-gen is likely to be the week we just completed in the 2018 Toyota RAV4 Hybrid SE AWD.

Racy RAV: The 2016 Toyota RAV4 SE AWD

The 2016 Toyota RAV4 SE.

Toyota, like its cousin Lexus, is on a campaign to make its vehicles seem more exciting.  For Lexus, that involves (for some models) substantial upgrades to engine power and chassis dynamics.  For Toyota, it largely involves cosmetics.

And The Last Shall Be First...Or Maybe Third: 2015 Toyota RAV4 Limited AWD

The 2015 Toyota RAV4 Limited AWD.

It is hard to believe, but this fall will be 20 years since the Toyota RAV4 came on the scene.  Tiny, tinny and underpowered, many people in America wondered what it was for, at what possible market segment it could be aimed.  It and the competitors that followed were dubbed "cute utes".

But the RAV4 (and competitors) grew, became refined and now...improbable as it seemed in the fall of 1995...they make up one of the hottest segments in the automotive industry, the compact crossover SUV.

What $2,720 Extra Buys You In The Toyota RAV4 Limited (UPDATED)

The 2014 Toyota RAV4 Limited.

A shade over 4 months ago in this space, we reviewed the 2013 Toyota RAV4, the XLE model...and liked it a lot.

Well, you can get a RAV4 three ways...the base LE model, the XLE we tested and the Limited. Given that the Limited is only $3,710 more than the LE and a mere $2720 higher than the XLE we tested, we thought it would be worth a look.

New Car Review: 2013 Toyota RAV4

They grow up so fast.

The Toyota RAV4 was among the first wave of small SUVs, then called "cute utes", more than a decade ago.  It was set apart from the rest  (which came to include the Honda CR-V, Ford Escape, Chevy Equinox, Nissan Rogue, Mazda CX-5, Subaru Forester, Hyundai Tucson and Kia Sportage) by it's somewhat stubby profile, rounded edges and the spare tire mounted on the tailgate.

The others have matured, grown and moved on in terms of materials and technology.  In 2013, it's the RAV4's turn.

2011 Toyota RAV4 Limited Review

Longtime TireKicker readers know our struggles with the Toyota RAV4. On the one hand, it's a wonderful machine, one that has evolved and been refined well beyond its cute-ute roots and that, on extended exposure reveals itself to be a very nearly perfect small SUV.

On the other, the price tag, especially at the higher trim levels and with unbridled enthusiasm for options, can get a little steep. The RAV4 was the first small SUV we tested to break the $30,000 as-tested barrier.

But now, we have a new component to figure into all this: Gas prices. If we are, as they tell us, headed for $4.50 a gallon as the new normal, then there's going to be a market for premium vehicles with premium amenities that just happen to be smaller than we're used to, with the payoff being improved fuel economy.

And put in that context, the value argument for a loaded RAV4 Limited gets considerably stronger.

Our tester this time around was the two wheel drive version, with a base price of $26,835. Not at all unreasonable for what you get: A 269 horsepower V6, 5-speed automatic transmission,  17 inch alloy wheels, stability control, traction control, anti-lock brakes, electronic brake force distribution and brake assist. Plus halogen headlamps, fog lamps, privacy glass, a roof rack, dual zone climate control, a 6-speaker AM/FM/6-disc CD changer, XM satellite radio, power windows and door locks, cruise control, Optitron gauges and more.

Stopping there, it's actually a bargain. And, thanks to an extra value package discount, there's even a case to be made for loading it up with options. A rear back-up camera is always a good idea. The RAV4 pairs it with an auto-dimming mirror for $475. Ours had Blizzard Pearl paint, a $220 option. The tow prep package (upgraded radiator, fan coupling and alternator) was $160. No, I wouldn't advocate towing anything with a RAV4, but those are worthwhile upgrades...especially for hot summertime trips. Floor and cargo mats are $199.

The big ticket item was the Premium Plus Value Package. It upgrades the audio system to a JBL unit with nine speakers, adds hands-free Bluetooth capability, daytime running lights, a moonroof, leather-trimmed heated seats, a power driver's seat and a 120 volt power outlet. The tab for that? $3,480...but Toyota instantly discounts that $2,000...so the net cost is $1,480, which would be about right for the audio upgrade and moonroof alone.  The discount took a bottom line of $32,179 down to $30,179.

Yep, we're still talking about the smallest SUV Toyota makes, and a 2-wheel drive version at that, with a price tag over $30,000. But we're also talking about a well-built machine with significant amenities that gets an EPA estimated 19 city/ 27 highway miles per gallon.

If gas were cheap, that'd be one thing. But this is probably the new default SUV for most people. And if you're going small, you may as well be comfortable. As much as we try to pick apart the value equation every time we get a loaded RAV4, we end up enjoying the time we spend with it and hating to hand it back at the end of a week.

So our bottom line: Despite the psychological twitch that kicks in when we see the as-tested price crack 30 large, the RAV4 is worth it. And if you can't quite go there, a lower trim level and a modicum of restraint with the option boxes can get you in one closer to 25 than to 30.

Toyota RAV4 Sport Review

Usually, here at TireKicker, price gets discussed last...after a recitation of facts and opinions about the vehicle being reviewed. And then, it's base price, a rundown of the options, culminating in the bottom line.

Well, in the case of the Toyota RAV4 Sport, I'm going to work backwards.

$30,938.

That's right. Almost 31 large for a compact SUV. What can we do about that? Let's work our way up the options sheet:

$745 for delivery. Not really an option. It stays.

$359 for a VIP-RS3200 Plus security system. I'd feel like a dope if it got broken into or stolen and I'd cheaped out on $359. It's a keeper.

$750 for a towing reciever hitch. What on earth am I going to be towing in a RAV4? Lose it. Gets us down to $30,188, which is still too much money.

$199 for floor mats and a cargo mat. Yeah, I could probably do better going aftermarket, but they match and I'm not a cheapskate...I'm just trying to reasonably equip a reasonably priced RAV4. Keep 'em.

$70 for a light control system. According to the sticker, it turns your headlights on automatically. I can turn on my own headlights. Dump it. Now we're at $30,118.

$40 for daytime running lights. Hate 'em. Always have. Goodbye. Make that $30,078.

Ah, here we go: $1,550 for a Nav system. When TomToms and Garmin Nuvis are available for a couple hundred? When most new cell phones have a GPS navigation app? I don't think so. Saying no means losing XM Satellite Radio and mp3 capability, but a couple of aisles over from the portable nav units are combo XM recievers/mp3 players for less than $200. Strike this line item. New balance: $28,528 and counting.

$1,930 for the Premium Package. That's leather-trimmed seats, driver and front passenger heated seats, 8-way power adjustable driver's seat with power lumbar support and height adjustment. I say no for two reasons: One, because we're trying to get the price down here and two, because if enough people order this kind of stuff on RAV4s, they'll eventually be $40,000 and as big as Highlanders "because that's what buyers say they want." New number: $26,598.

$475 for an integrated back-up camera. In a big vehicle, where lines of sight are compromised by how high up you are, these are useful. I don't think a RAV4 needs it. Down to $26,123.

Last item: $220 for a roof rack. Lousy for aerodynamics, meaning noise and gas mileage. If you're a biker or other outdoors type and seriously need one, then you probably know where to find one perfect for your purposes and maybe at a better price. Goodbye.

Where are we? $25,903. Still a smidgen pricey, but it's well-equipped, has Toyota's reputation for reliability, high crash ratings and an EPA estimated 21 city/27 highway miles per gallon.

At this price, I'd be interested. At almost $31,000? No way.

UPDATE: Drove the 4X4 version of the RAV4 recently with a base price of $26,530. Ouch. That means with nothing on it, it's now above what we whittled the front-wheel driver down to. And while this one wasn't quite as option-laden, it still rang up to $29,808 after delivery charges. Meantime, mileage drops to 19 city/26 highway.

There's growing competition in this segment...and by and large, it's less expensive. A couple of years back, you could justify the extra cost with a simple, "Hey, it's a Toyota". But right now, pennies count...to say nothing of thousands.

UPDATING THE UPDATE: Having the feeling I'd damned with faint praise, I arranged for an extended refresher in the RAV4 Sport.

Three weeks...more than a thousand miles. It never put a foot wrong, it proved itself more comfortable and versatile than its size class and price point would indicate.

As time went by, it wasn't "what's the next car?" so much as "Hey, I could live with this day in and day out for a five-year loan. Even at $29,808.

Sometimes a week and 300 miles just isn't enough to get beneath the surface. I'm glad we went back for another, longer round.